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The Seven Misconceptions of Wine Label Design


Bursting wine label myths, a closer look at design’s impact on the perception of wine and consumer choices.

In the world of wine, an exquisite label design can often be as captivating as the aroma and taste of the wine itself. Wine labels serve multiple purposes, from communicating essential information to capturing the essence of the brand and influencing consumers to make a purchase. However, there are numerous misconceptions surrounding wine label design that deserve a closer look. In a webinar conducted by BTN, Nina Chalmers, the Director of Collect Design previously known as Graphic Language Design, addressed several misconceptions. This article aims to burst these myths and shed light on the true significance of wine label aesthetics. Let's take a leap back in time to explore these insights from the webinar.

Source: Sttark

“Label and packaging design doesn't make a difference”

Some people believe that what's inside the bottle is all that matters. However, an interesting label with shelf appeal is crucial for catching the attention of the target market and driving sales.


“Anyone can design a wine label”

Designing a wine label requires a deep understanding of design principles, a ton of related information, and a sense of mandatory requirements. Hiring an experienced label designer is essential to create an effective label.

“The label is about you” 

While sharing your brand story is important, the label's focus should be on appealing to your target market. Understanding your audience and creating a label that resonates with them is key to success.

Source: The Landed Agency

“Just be creative” 

Designers need a clear brief and a deep understanding of the brand's story and target market. Collaboration and communication are essential for the best results.

“Differentiating price points is easy by changing colors” 

Changing colors alone might not effectively differentiate price points. Each price point should have a unique design that caters to the preferences of its target market.

“Quality of paper doesn't matter” 

Paper choice and finishes play a significant role in enhancing the overall appeal of the label. Working with an experienced designer can help you choose the right paper stock for your brand.

“You need expensive software and tools to create a nice wine label” 

While professional software can be advantageous, there are plenty of free and accessible tools available that can also do the job effectively. Providing your designer with all the necessary information, such as bottle codes, printer and bottling line details, and budget constraints, ensures a successful label design process.

Source: Couture Notebook

Wine label design is undoubtedly an essential aspect of the wine industry, with the power to captivate consumers and establish brand recognition. However, misconceptions surrounding wine labels can mislead consumers into making decisions based on aesthetics rather than the quality of the wine. Wine enthusiasts must look beyond the label and delve into the wine's characteristics, history, and reputation to truly appreciate the world of wine. By bursting these myths, winemakers can make more precise choices and develop a deeper appreciation for the craftsmanship and artistry that goes into designing a wine label.

Header Image Source: Design Week

Article By Tushar Anand, Beverage Writer & Sommelier