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London Competition organisers to launch first UK Trade Tasting in London

22/09/2022

Beverage Trade Network organisers of London Wine, Spirits, & Beer Competitions and the company behind a raft of international trade shows is to organise a new exciting trade show next year in the UK.

The UK will have a new exciting trade show to attend in 2023 thanks to the Beverage Trade Network, organisers of the London Wine, Spirits and Beer Competitions and the company behind a raft of international trade shows that have had success before in the UK and around the world, most notably in the United States. 

The London Competitions covering wine, beers, and spirits, have worked hard to give all the brands, producers, and suppliers entering the awards the best possible way to showcase and promote their award-winning drinks to both influential drinks buyers and their target consumers. 

The UK Trade Tasting is the latest initiative that gives producers entering the competitions the chance to celebrate and promote their success in them. The new trade show provides the perfect platform for producers to take out a stand and highlight the brands and products that have picked up medals in the London Competition, whilst showing other drinks in their range.

The UK Trade Tasting is set to take place in a central London venue in October 2023 and crucially will sit alongside the established International Bulk Wine & Spirits Show that is returning to the UK next October for the first time in four years. 

The two shows will share the same trading floor, with dedicated space for each event, and twice the reason for buying drinks buyers to attend. 

The UK Trade Tasting is coming to London for the first time following the success of the United States Trade Tasting which was first introduced in 2017 and now attracts over 100 exhibitors and 2,000 buyers to attend. 

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Exciting opportunity 

“We are really excited to bring a new trading format we know that works to the UK and has become such a must-attend event for producers and buyers in the US,” said Sid Patel, founder of both the US and UK Trade Tasting events and the IBWSS who is also managing director of the Beverage Trade Network that runs them. 

He added: “The UK Trade Tasting will provide a new platform and opportunity for producers, suppliers, and drinks brand owners to do business with their target buyers. It also gives those buyers and key decision makers a new trade event that has been designed to meet the needs of their busy schedules. As well as the UK Trade Tasting they will also be able to attend the accompanying IBWSS show and keep on top of their bulk and private label needs as well.”

To help both buyers and producers make the most of their time the event is to be held over two days in a central London venue. They can also work with the specialist team at Beverage Trade Network to set up one-to-one meetings with the respective buyers and suppliers that they think are most likely to do business with. 

This free-of-charge service has proved to be a great success at Beverage Trade Network’s other trade shows and resulted in new listings and wider distribution for drinks brands in the market.

The London Competition will be working closely with the UK Trade Tasting to ensure its winning wines, beers, and spirits are featured in the show. It will also be an opportunity for the separate London Competitions to attract interest and sign up producers to take part in future awards. It will also be an opportunity to talk to buyers about their needs and what they see as the big issues and trends that are having the most impact on the sector. 

The London Competitions will also be featuring producers, suppliers, brand owners, and buyers on their respective websites with interviews and profiles leading up to the UK Trade Tasting and IBWSS show next year.